In the era of "post-truth" it is commonly believed that what we love, what we believe in and what we want, all of this is imposed on us from the outside. PR specialists, marketers, political technologists, advertisers - all these people tirelessly impose the agenda they need to achieve their own selfish goals. However, what is more important is not the grain that they could drop into our brain, but the fact that this grain has grown. The former Google programmer and the creator of the electronic assistant, Amazon Alexa, have developed a tool that will get the most accurate data about what millions of users really think and feel around the world. And there is no doubt that it is precisely for these data that the fiercest battle will unfold in the coming years.
Service , created by a former employee of Google Flint Barrow and an expert in the field of artificial intelligence Eshwin Ram, is a site in which any user can ask other participants their opinion on a particular issue and immediately receive a large number of responses. It can be a regular fan of the movie, who is wondering if he is the only one who does not agree with the decision of the Film Academy about the delivery of the Oscar to the movie "Moonlight". And also it can be the founder of the startup, who would like to understand at the earliest stage whether his invention is necessary for people.
The development can be viewed as a kind of analogue of Tripadvisor, where the evaluation is not based on hotels, but on a rich variety of topical and not so much topics. And the evaluation is proposed to be set not on a five-point system, but from 0 to 100, which will allow survey authors to obtain more accurate information about the public's attitude to a particular problem.
In addition, unlike Reddit, which is also called the closest analog, in Qutee.com, none of the reviews will be left without attention, and each given voice will become a brick in the building that will form a huge array of large data.
Public figures are increasingly beginning to understand that huskies and reposts are no longer the most effective indicator of the popularity of a particular topic of the public. Many well-known bloggers, including Shmee150, MarzBar, PhyLol, FoxdropLol and others, are already actively using Qutee and redirecting users to this service in order to more clearly understand what people need and what they can be interested in. This extended feedback functionality is a much more effective tool for delivering your content to the public.
How does this work in practice? Imagine that you are the owner of the public VKontakte, which seeks to promote its group. Promotion in social networks saturated with information is a complex and delicate task that requires understanding not only current trends, but also the attitude of the broad masses to them. Before touching a specific topic, you can go to the Qutee analytics section and become familiar with how users perceive it, and with geography and time reference. This will allow you to decide on which topics should be emphasized, and which ones should not be touched at all.
The project's ideologue is Richard Wilson, who has been engaged in gambling all his life: from developing and delivering slot machines to creating online casinos. The technical part is answered by Eshwin Ram - a famous expert in the field of artificial intelligence, as well as Flint Barrow - the former leading programmer of Google.
Currently, Qutee.com is operating in beta testing mode, the full launch of the English version of the platform is planned for the spring of this year. The developers plan to localize the system to all popular languages, including Russian. The creators argue that one of the priority tasks is to attract not only individual users, but also representatives of the corporate environment. Obviously, if the service becomes massive, the data it receives will become a valuable asset that corporations, sociological services and various public organizations working with public opinion will be able to use.
The victory of Donald Trump in the US presidential election was a surprise for many, especially given the loyalty publicly shown to Hillary Clinton by various celebrities and political activities. However, expert Brad Pascal, who carried out sociological surveys on the Internet and subsequently analyzed the data in depth, was almost convinced, even before the publication of the results, that the Republican candidate's team, which made a special bet on digital, was much more likely to win.
The Qutee system, which not only receives relevant and important information, but also analyzes it and automatically learns, will soon be able to effectively forecast the conjuncture, which will have to make a real revolution in the perception and dissemination of information. The start has already happened, and soon, with the introduction of the full version, we will be able to see all the possibilities of the platform and its real impact on the global audience and business environment.
The article is based on materials .
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