Sony said that it will never leave the mobile phone market, despite speculative conversations on this topic. The Japanese manufacturer tries to keep up with its competitors, although it sometimes makes mistakes. Users complain that the flagship Xperia Z3 + smartphones suffer from overheating.
In an interview with Arabian Business, Sony Ericsson President and CEO Hiroki Totoki (Hiroki Totoki) said that the company is not going to quit the game and will never sell a business for the production of smartphones. He believes that the development of the "Internet of things" will spur to the emergence of new product categories in which Sony can show its competitiveness.
The statement was made five months after the head of Sony Kazuo Hirai, in a conversation with reporters Reuters, announced plans to get rid of two unprofitable divisions: the business of manufacturing smartphones and televisions.
Despite the optimistic tone of the message, Totoki warned that in the near future Sony Mobile is waiting for the difficulties:
Today we see a lot of new players, including from China, who are trying to produce high-quality smartphones, thereby increasing competition. We are going to introduce new technologies and further diversify our products in the future.
Now we are developing smart devices with the ability to connect to a smartphone. In the future, there will be categories of products that will connect to the network, connect the machine to the car, connect the car to a person, and also a person to a person, "Totoki said, making it clear the company's future development strategy.
The article is based on materials .
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