From organizing protests around the world to sharing videos and jokes - people use Twitter to spread a wide variety of information on the Internet. A California-based company in the wake of its popularity decided to allocate $ 10 million to the Massachusetts Institute of Technology (MIT) to figure out how Twitter is helping people achieve their goals. The study should disclose all mechanisms for disseminating information on the Web.
Over the next five years, researchers from MIT will analyze a huge amount of content from Twitter, Reddit, and other social resources to create new communication tools that can be used by journalists and political scientists to discover new trends.
According to the Daily Mail newspaper, the so-called Laboratory of Social Machines will be created within the framework of MIT. Scientists will draw information from a Twitter-owned Gnip website database. The site stores a huge number of tweets.
Twitter wants to better understand the behavior of users of its service. In the past, the company has already funded individual academic institutions through the Twitter Data Grants program, but they are incomparable with the amount allocated to MIT researchers.
The researchers hope to understand how far some messages can spread on the Web, where rumors are coming from, how opinions are formed and ideas arise.
According to Twitter CEO Dick Costolo, the company wants to figure out the role of Twitter and other social platforms in people's lives. The results of the study can be used to solve complex social problems.
The article is based on materials .
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