In recent months, cases of absorption of some IT-companies by others have increased. Apple acquires Beats, Mark Zuckerberg forked over to Oculus Rift, AT & T buys DirecTV cable television service, and Google has reached its turn. The search giant plans to purchase the Twitch service, with the help of which millions of players around the world can conduct online broadcasts of their gameplay for everyone.
In this case, we are talking about the takeover of Twitch by the YouTube division, which, as you know, is wholly owned by Google. Twitch is essentially a narrowly focused YouTube for gamers, so the deal has a certain meaning. This service is so popular among players that such large companies as Sony and Microsoft have added its full-featured support to their PlayStation 4 and Xbox One consoles.
Of course, comparing YouTube with its billion monthly users and Twitch, which is used by about 45 million people, is somehow wrong. However, if you combine these two services - Google can win in many ways.
At the moment, the transaction is estimated at $ 1 billion, and Google is now settling all the necessary formalities with the documents to carry out the process of absorption according to all the laws of the market. What this purchase will lead to - time will tell. But one can definitely say that Twitch, thanks to the patronage of such a gigantic company, will eventually grow to an impressive size.
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