Now building with LEGO is as easy as using an Internet browser. Google and a Danish manufacturer of educational toys have joined forces to launch the site Build With Chrome, where visitors are given the opportunity to collect 3D-models from the virtual designer LEGO. The site page can be accessed through a personal computer, tablet or smartphone.
We believe that the creative freedom of the LEGO designer should not be limited to plastic bricks, ”says Google’s official blog, where it was announced .
Despite the fact that the site is fairly simple to use, the assembly of 3D models takes as much time as if it happened in real life. Users have to find the necessary bricks, select the appropriate colors and place the details exactly in certain places of the virtual site.
Upon completion, users can share the results of their work with the public and make geo-referencing of models to their location. With the help of Google Maps inside Build With Chrome, you can find the work of other users around the world.
Build With Lego is one of the most recent Google experiments on Chrome. With such experiments, the company is trying to show the world the possibilities of its Internet browser and to inspire people to create creative websites that go beyond the usual.
In addition, Build With Chrome is a marketing initiative of LEGO and Google aimed at advertising the cartoon The Lego Movie (“Lego. Film”), whose world premiere is scheduled for February 7, 2014. In the United States next month, the LEGO designer with the Simpsons characters will also be sold.
More users of Build With Chrome are given the opportunity to enter the “building academy”, where they can gain knowledge in the field of design and construction from LEGO bricks, as well as get to know the characters of the upcoming film.
The article is based on materials .
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