The Russian search giant Yandex continues to delight its users with cool new products. This Wednesday, at the “Yet Another Conference” conference in Moscow, the corporation presented the Atom platform for adapting websites to customers with different interests.
Yandex has set itself the task of analyzing the behavior of its users in order to provide them with the most relevant content on a particular site. Simply put, the company's developers want to personalize the Internet for each of us, while cutting off all that is superfluous.
Atom is a comprehensive webmasters tool that allows you to create services that are adapted to the user's interests. Take, for example, an online pet products store. Usually, the user is interested in a specific section of the store: dog breeders need bones and leashes, bird owners need cages and food for them, and fish lovers, for example, aquarium filters. Without knowing anything about the visitor, the store can offer him either all the goods at once, or those that he wants to sell. And with the help of Atom, the site owner will be able to immediately direct the user to the section with the necessary goods, since Yandex understood his interests and shared this information with the webmaster.
To analyze user preferences, Yandex uses the history of its search queries, as well as MatrixNet and Crypt technologies. The latter at times increases the effectiveness of contextual advertising by tracking client behavior in search engine services.
In addition, Atom can also be used for news portals with various content. In this case, you can not act thoughtlessly: choosing only one category for a specific user, the site risks losing the desired views, because the reader may be interested in all the headings. The new platform will help solve this problem - for example, avid music fans will see more musical articles on the portal, and food lovers will see reviews of restaurants and cafes.
In May of this year, the company announced the “Islands” platform, a special search results interface, in which the answers became interactive blogs. "Atom" can be considered a kind of continuation of the course "Yandex", aimed at personalizing sites and their own services. Here is a perfect example of the interaction of two young platforms.
Atom is currently available only for closed beta testing - to do this, you need to connect a site with Yandex.Metrica to the system. Read more about the platform .
The article is based on materials .
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