According to the Wall Street Journal, rumors that Yahoo is preparing to purchase the Tumblr service for $ 1.1 billion will soon become true. About this decision of the ruling leaders of the company-buyer recently became known during a press conference in New York.
The source refers to "people involved in the question," but their "testimony" only confirms the early rumors. Back on Thursday, Adweek resource mentioned “sources familiar with the negotiations” and noted that the deal would soon be completed.
The upcoming acquisition fits perfectly into the strategy of the current Yahoo CEO Marissa Mayer. She has been working with Yahoo for this position for less than a year, but under the leadership of Meier, the company has already acquired a number of small companies. Among them, Jybe social recommendations site, Summly news app (well started, but worthlessly spent), as well as mobile game developer Loki Studios.
There are also rumors that Yahoo is looking for intimacy with Apple. Perhaps - closer integration of the company's services into the mobile shell of the “apple” giant. Note also that the cost of Tumblr in the course of this transaction exceeded the cost of another major service - Instagram, previously purchased by Facebook for $ 1 billion.
The article is based on materials .
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