Be ready to cook in Instagram. The social network quietly added a native payment function to its application for some users. It allows you to register a debit or credit card in your profile, set up a security PIN, and then start buying things right in the "inst". No need to go to a separate website and enter payment information whenever you want to buy something, can make Instagram a major player in e-commerce.
As informs TechCrunch, native payments for reservation of places, for example, in restaurants or interiors, already work for the limited set of partners. One of the first was the Resy Reservation application. Some of the pages in Instagram offer native payments for the order. In the future Instagram will allow buying even movie tickets directly from the application.
The renovation is gradually rolling out for the residents of the United States (in Europe it is still limited). Payments to Instagram operate within the framework of Facebook payment rules. Thanks to beautiful pictures and a bunch of brands, shopping in Instagram can become popular and give business an important reason to be advertised in the application. If the social network manages to get high levels of conversion (that is, if people do not leave in the middle of the purchase while filling in the payment information), brands can actively push people to shopping in Instagram.
Facebook began to engage in native commerce in 2013 and eventually deployed peer-to-peer payments in Messenger. However, native payments have not yet come out of the closed beta stage. It's unclear whether the peer-to-peer payments will go to Instagram, but the ability to bind a credit or debit card should be the most important for this function.
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